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Why San Marzano tomatoes are a must have in your kitchen

  • May 6
  • 2 min read


If one ingredient has a permanent spot in my pantry, it’s San Marzano tomato.

These vibrant red beauties are the base of so many classic dishes and an Italian cooking staple that will transport you straight to the southern coast of Italy.


So what makes San Marzanos so special? And how do you spot the real ones? Let’s dive in.


Grown in the Shadow of a Volcano


San Marzano tomatoes come from the Campania region of Italy, where they grow in the rich, volcanic soil near Mount Vesuvius. Where unique soil, Mediterranean climate, and centuries of cultivation give these tomatoes their characteristic flavour, texture and colour.


The story goes that they first arrived in Italy in the 18th century as a gift from Peru, but it was in the small town of San Marzano sul Sarno where they found their true home.

Today, the real deal tomatoes are protected under the DOP (Denominazione d’Origine Protetta) label, making sure they are grown, harvested, and canned according to strict regulations.


What Makes San Marzanos So Good?


Here’s what sets them apart:

Naturally Sweet: No need for sugar, these tomatoes do all the work.

Low Acidity: Smooth and gentle, making sauces taste well balanced.

Meaty Texture: Thick flesh and fewer seeds equal a full bodied sauce.

Deep Flavour: Rich, concentrated, and unmistakably Italian.


Once you’ve cooked with them, there’s no going back.


How We Use Them


Pizza Sauce


No cook, just crushed tomatoes, salt, and olive oil. That’s it.


Pasta Sauces


From a Sunday sugo to amatriciana, San Marzano are the perfect base for slow cooked and deeply flavourful tomato based sauces.


Soups & Stews


They add body and sweetness to stews, minestrone, or rustic soups.


Eggs in Purgatory


One quick meal. San Marzanos simmered with onion, garlic, chilli, and poached eggs. One fantastic and quick one dish wonder.



How to Spot the Real Ones


Not all San Marzano tomatoes are the real deal, as the name is often misused.

To be sure you’re getting the authentic ones.

  • Look for “Pomodoro San Marzano dell’Agro Sarnese-Nocerino DOP” on the label.

  • Make sure the can says “Product of Italy.”

  • Check for the DOP seal, which certifies authenticity.

  • Look for the tin serial number. Each can has its own.


Yes, they cost a little more, but trust me, it’s worth it.



Want to learn how to turn a can of San Marzano into the best sauce you’ve ever tasted?

Check out our upcoming pasta classes or drop by the store to check out The Coastal Italian Pantry! I can talk tomatoes all day.










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